Corporate Communication and Crisis Management  Among Journalists in Lagos State

Authors

  • Adegboyega S. Oyewole Lagos State University of Education image/svg+xml Author
  • Adesola Olufunmi Bello Olabisi Onabanjo University image/svg+xml Author
  • Anu Keshiro Toriola Olabisi Onabanjo University image/svg+xml Author
  • Adebosin, Walid Gbadebo College of Primary Education, NOFORIJA, Epe, Lago Author

DOI:

https://doi.org/10.56830/IJAMS07202202

Keywords:

Crisis, Crisis management, , corporate communication, Crisis prevention, Crisis planning

Abstract

This study examined the role of corporate communication in crisis management among journalists in Lagos, Nigeria. The study specifically examined the role of corporate communication in identifying potential crisis among Journalists, examine the role of corporate communication in crisis prevention among Journalists and find out the extent to which corporate communication is used in planning for crisis among Journalists. In order to achieve the broad objective of this study, three (3) research questions and one (1) hypothesis were raised for validation. The research questions were analyzed using the simple percentage hypotheses while the hypothesis was validated using the multiple regression analysis. The data for the analysis were collected by the researcher using questionnaire as the research instrument. The study used a sample of one hundred and eighty five (185) randomly selected journalists of guardian Newspaper. From the result of the empirical analysis, it was established that age (β =-.575, t=-

11.575, at p<0.05), qualification (β =-.675, t=7.345, at p<0.05) and crisis planning (β =-.121, t=3.222, at p<0.05) have a significant negative effect on crisis management. It was also found that corporate communication (β =.065, t =41.065, at p<0.05) have a significant positive effect on crisis management among journalists of guardian newspaper. The study concluded that corporate communication among journalists of guardian newspaper contributes positively to crisis management. The study recommended that, given the trending corporate use of social media to facilitate messages, firms need to integrate these media tools available to facilitate their flow of communication

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Published

2026-02-20

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