Managing Internal Marketing and its Relationship in Attracting Administrative Competencies in Local Banks in “Assiut Governorate”
DOI:
https://doi.org/10.56830/WRBA03202403Keywords:
marketing management, attracting administrative competencies, local banks, administrative marketingAbstract
The aim of the current study is to shed light on its internal marketing management and its relationship in strengthening the attraction of administrative competencies in local banks in its portfolios. To achieve the objectives of the study, the correlative descriptive curriculum was used. The study sample was tested in the accessible manner of 110 local bank employees Local banks also found that the internal marketing department of local banks in the governorate of Itiyut from the viewpoint of the employees is large and that the degree of attracting administrative competencies in the local banks from the viewpoint of the employees is also large. The study came out after recommendations that the management of the bank should continue to have a communication system that allows the employees to communicate information to perform their task.
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